NHN's Bold Move: New Game Releases Amid Profitability Challenges
NHN is making a significant push to revitalize its gaming business with the simultaneous launch of two new titles, ‘Abyssdia’ and ‘Oshi no Ko: Puzzle Star’. While these releases have generated excitement in the market, the real challenge lies in converting initial player interest into sustainable revenue. The gaming sector has seen only modest growth, and NHN’s ability to leverage these new titles for profitability remains uncertain.
‘Abyssdia’, a collectible RPG, has already topped the charts in Korea, while ‘Puzzle Star’ has made waves in Japan, showcasing the potential of popular IPs. However, critics argue that relying on published titles and external IPs may hinder NHN’s ability to achieve substantial profits. As the company navigates these challenges, the recent deregulation of web board games could provide a much-needed boost to their core business.
With market analysts optimistic about NHN’s future, the question remains: can these new game releases turn the tide for NHN’s profitability, or will they struggle to maintain momentum in a competitive landscape?
Original source: https://it.chosun.com/news/articleView.html?idxno=2023092158039