Hello Kitty creator Sanrio is taking a significant leap into the gaming world with the launch of its new brand, Sanrio Games. This strategic move aims to monetize its beloved characters and tap into the booming global gaming market. With plans to release ten titles over the next three years, including a party game for Nintendo Switch, Sanrio is poised to expand its reach beyond traditional merchandise into interactive entertainment.

The beloved Sanrio characters are back in action with the release of “Hello Kitty Merch Match,” a free-to-play 3D puzzle game now available on Android and iOS in 144 countries. This engaging game invites players to tap on three matching merchandise items featuring their favorite characters, making it an exciting experience for fans of all ages. With over 1,000 collectible items, players can immerse themselves in a world of nostalgia and fun.