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      <title>Sanrio&#39;s Bold Move into Gaming: A New Era for Hello Kitty and Friends</title>
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      <pubDate>Tue, 21 Apr 2026 00:00:00 +0000</pubDate>
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      <description>Hello Kitty creator Sanrio is taking a significant leap into the gaming world with the launch of its new brand, Sanrio Games. This strategic move aims to monetize its beloved characters and tap into the booming global gaming market. With plans to release ten titles over the next three years, including a party game for Nintendo Switch, Sanrio is poised to expand its reach beyond traditional merchandise into interactive entertainment.</description>
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